Design Tips

Design Tip

Vary Image Sizes To Guide Readers

A previous “Design Tips” introduced a newsletter remake, showing how the publication’s nameplate has progressed throughout the years. Another improvement our designer made involves varying the size of the artwork…

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Choose Paper Wisely When Printing Photos Newsletter

Choose paper wisely when printing photos

General, multi-use office stock works well for … multiple uses. It’s not the best choice for printing photos, however. Standard office stock has a matte (or uncoated) finish, while photos…

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Design Tip

See how a nameplate improves over time

A newsletter editor at a South Carolina church requested ideas for freshening up the publication, which we redesigned more than 10 years ago. These front pages show how the newsletter’s…

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Design Tip

Q&A: Which font style belongs where?

Question: I’ve heard about serif and sans serif fonts. Is there a best place to use each style, and why? Answer: The little “hooks” extending from a letter’s main strokes are what…

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