Design Tips

A newsletter editor at a South Carolina church requested ideas for freshening up the publication, which we redesigned more than 10 years ago. These front pages show how the newsletter’s “look” has progressed over time: For the latest remake, our designer began with the nameplate. That entire area is now much larger, with room for…

Question: I’ve heard about serif and sans serif fonts. Is there a best place to use each style, and why? Answer: The little “hooks” extending from a letter’s main strokes are what distinguish serif fonts from sans serif fonts. “Sans” means without, so sans serif fonts don’t have those little hooks. Because serifs help with readability, serif…